I don’t have a shotgun.

 

I’ve decided to remedy this problem.

 

Which brings me to CZ USA and the 712/720 Semi Auto product line.

 

I understand how marketing works. Some companies believe aggressive marketing can overcome a bland product – for example, every "summer blockbuster" flop.

 

However, a company also begins aggressive marketing when they believe they have a serious product that, for some reason, never caught on in a particular market. Example is the Ford Transit, which as Top Gear fans know, is a success in Europe but unknown in America. So when a company (CZ) goes and hires Tom Knapp away from Benelli, they’re declaring PR war. CZ backs them with a 5 year warranty, which, if a lot of guns are lemons, could be expensive - for brand reputation and the bottom line.

 

First question: is CZ making an aggressive marketing push because they believe they have an underrepresented product? Or is this just hype? Are their shotguns (made in Huglu, Turkey) as good as their handguns and rifles - quality on a budget?

 

Second, does anyone own one? Do any places in NJ stock them? I sent queries and made some calls; several people can order them but nobody seems to have one in stock, which could be a bad sign.

 

Also considering one the three B's - Browning, Benelli, Beretta. Started this thread because there seems to be very little info on these guns.

 

Thoughts/opinions/experience appreciated. Thanks for reading.

Ive got a 720 youth model. It's no Benelli, but it functions fine.

As a marketing & communications type, what companies do and why interests me - especially with the firearms industry.

 

Also a big CZ fan and FWIW, I think it's just hype. Still might pick one up though. Just because.