The Count Motorcycles awareness game to premiere at the New York

Progressive International Motorcycle Show

 

By making it a competition, the Count Motorcycles game gets people to do what awareness

campaigns have not - actually look for motorcycles.

 

Count Motorcycles, LLC has come up with a new game aimed at increasing motorcycle awareness. The game

is a new concept in motorcycle awareness messaging that does what is thought to be impossible – get people to

see motorcycles. The Count Motorcycles game and CountMotorcycles.com will be premiering at the New York

Progressive International Motorcycle Show with on–air personality “Mistress” Juliya Chernetsky at the Jacob Javits Center January 18, 19 and 20, 2013.

 

 

Dave Accetta, creator of the game says, “I commute by motorcycle in and around New York. I saw a need for

something more effective in promoting motorcycle awareness. I drew upon my experience in advertising and

public service announcements to devise a new approach.

 

“My philosophy is different. Motorists look at you on your motorcycle as the one with the most to lose. They

aren’t going to give you any special consideration just because you are on a bike. They feel your choice is your

problem. They don’t want to hit you, but they aren’t going to work harder for you either. Any extra effort will

be for themselves.

 

“We at Count Motorcycles believe it has already been proven that you can’t go head to head with that kind of

logic, so we go around it. Once you don't care why someone looks for motorcycles you can actualy get them to

start.”

 

Count Motorcycles, the game, accomplishes this by introducing a simple competition out of looking for

motorcycles. It plays on people’s natural inclination to be competitive and play games to make people aware of

motorcycles. The website, CountMotorcycles.com, simply provides the game’s rules, point structure and a few

"hints." Very little is said about motorcycle safety or statistics. Instead, the focus is on a quick set of rules and

how points are awarded with suggestions to play “Punch-Buggy” style or to tally points at the end of a drive.

By arranging the website this way, counting motorcycles is seen as fun and not a passive safety message.

 

Dave says, “When people play the game they are finally actually looking for motorcycles.

 

“My dream,” he continues, “is that somewhere in future there is a mini-van full of kids or a carload of teens

playing the Count Motorcycles game, pointing out motorcycles to the driver and competing to be the first to do

it.”

 

For the premiere, former Fuse TV presenter “Mistress” Juliya Chernetsky will be dressed as a “Goth”

umbrella/grid girl complete with motorcycle and backdrop for photo ops with fans and show attendees.

 

Count Motorcycles, LLC will offer bumper stickers, bumper magnets and window clings for concerned

motorcycle riders to help promote the game and, most importantly, their own safety. Merchandise will be

offered to individuals and in bulk to dealers and distributors. Future plans include a Facebook game, a

children’s travel game and apparel. The website will be unveiled and branded merchandise will be available at

the show.

Looks good, I can see everything from my I phone.

 

Very interesting idea, I hope the merchandising works out for you.

I just went through every page in Firefox and it all looks good to me

 

The text in the right pane of the various sections is word wrapping thin for lack of a better word (i.e. the text to the right of the pictures could extend further to the right before it wraps to the next line). But maybe that is part of the design?

 

Also there is a rogue "<" between 1 and 2 in http://countmotorcycles.com/faq_splitting.html

 

Congrats

Awesome. Thank you.

 

That non extension of text is used to optimize for smartphones.

 

Thanks again. Good catch.

 

 

Sent from my iPhone using Tapatalk

Looks good man... As mentioned in our pms, looks like you got it corrected. Keep up the good work and good luck at the show...

Looks good man... As mentioned in our pms, looks like you got it corrected. Keep up the good work and good luck at the show...

 

Yes thanks for your help with that. I was able to clarify the menu structure a little bit based on your input. Thank you so much.

 

 

I'm actually right now having an illustrator do a few kind of funny drawings to make the site look a little less serious and have children and young people little more inclined to look at it. I'll post an update when you're done, probably won't be until next week though.

 

 

 

 

 

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Looks good to me..

I would go for an all viewer type theme for it. It's ok to have children look at it, but it's the drivers of this country that need to take heed. They need to be mainly targeted. Moreso than ever is this a serious problem. With cell phones and texting not ending any time soon, the roads are now more dangerous to bikers than ever before.

 

Yes thanks for your help with that. I was able to clarify the menu structure a little bit based on your input. Thank you so much.

 

 

I'm actually right now having an illustrator do a few kind of funny drawings to make the site look a little less serious and have children and young people little more inclined to look at it. I'll post an update when you're done, probably won't be until next week though.

 

 

 

 

 

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My booth babe.

 

 

Yowza momma. Sorry I couldn't make it. Appreciate the invite though.

 

My booth babe.

 

 

 

 

Sent from John's iPad 2 via Tapatalk HD

Typos courtesy Apple...

I'll say it again, looks good.

 

 

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We have been told to expect that there will be an article about us in this month's American Motorcyclist magazine.

 

 

 

 

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Yep. Half a page on us. Yay!

 

 

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Any online links?

Strangely no. I have the magazine in my hand and it is basically just a reprint of the press release in the first post of this thread.

 

The online version of the April edition hasn't been posted yet though. Strange.

 

http://www.americanmotorcyclist.com/Magazine/Archive.aspx