I gotta tell you, this is brilliant in execution. That is where the anti-gun liberals have us. When all the pro gun talking points can come to a video as simple as this we stop looking silly.

 

 

You're right, that is brilliant execution.

 

We definitely need to emulate that style.

It works.

Truth:

 

I worked in advertising for 16 years. 8 exactly on Madison Avenue. The thing about this video, from experience now, is the following:

 

The creative team and agency likely did it pro bono.

The creative team and agency sell all kinds of garbage to people that will kill them

The creative team and agency have a nagging, irrepressible urge to do "good" in the face of all of the crap they do

The creative team and agency jump at the chance to do something seen as positive.

The creative team and agency are brilliant sales people

 

 

In contrast Pro gun videos are:

 

Paid for by a gun manufacturer and star R. Lee Ermey

Made by an interested art student that doesn't really know how to make an award winning edit.

Guided by Wayne LaPierre and his God like vision of how things should be presented.

 

Seriously, does "looks like some one picked the wrong..." hit the home run that this video does? Nope. It's cheesy.

 

What seriously bugs me is that I work in the industry and go shooting with a lot of people that make the TV you watch. Somehow that talent is never asked to produce.

Truth:

 

I worked in advertising for 16 years. 8 exactly on Madison Avenue. The thing about this video, from experience now, is the following:

 

The creative team and agency likely did it pro bono.

The creative team and agency sell all kinds of garbage to people that will kill them

The creative team and agency have a nagging, irrepressible urge to do "good" in the face of all of the crap they do

The creative team and agency jump at the chance to do something seen as positive.

The creative team and agency are brilliant sales people

 

 

In contrast Pro gun videos are:

 

Paid for by a gun manufacturer and star R. Lee Ermey

Made by an interested art student that doesn't really know how to make an award winning edit.

Guided by Wayne LaPierre and his God like vision of how things should be presented.

 

Seriously, does "looks like some one picked the wrong..." hit the home run that this video does? Nope. It's cheesy.

 

What seriously bugs me is that I work in the industry and go shooting with a lot of people that make the TV you watch. Somehow that talent is never asked to produce.

 

I agree with you.

 

While I have nothing against Wayne, I believe he's overstayed his welcome at NRA central. The NRA needs to freshen up their act or they are doomed. When LaPierre gave his conference a week or so after the Sandy Hook shootings, I thought he looked inept and befuddled in his presentation. What I really thought to myself was, if I was an employee of the company that he was the CEO of; I wouldn't be buying their stock. Wayne takes a lot of heat, but he may not be worth the seven-figures they're paying him.

The NRA does need a fresh new face. ( spokesman )