I never really took advantage of their offer for birthday pricing even though I've known about if for a couple years since I joined the website. However I saved some serious coin purchasing .223 reloading equipment. I needed dies, swager and I picked up the finest .223 trimmer among some other things. I was surprised to see i saved almost 50 bucks, 15% discount all together and plus free shipping. Worth taking a look around your birthday and signing up. Some stuff wasn't discounted but I was surprised to see that what was, actually had a good deal off.

ive made a decent sized purchase at Midway the last 2 years with the birthday pricing..  decent savings if you have stuff you actually want to buy there (cases, bags, etc)